dry hands

The cold weather just started, and already my hands are all dry/rough and red from washing them so much. This is an issue I run into every winter. Eventually they get so bad that the skin cracks and bleeds. I try to keep putting lotion on them, but since I'm bound to wash it off within a half hour during the day, it basically only helps to put it on right before I go to bed. Plus most lotions seem inadequate in the face of the damage emetophobes inflict on their hands. The one I have found that helps the most (if I remember to put it on every single night) is Vaseline Intensive Rescue. If anyone else has found anything that works well, I'd love to hear about it.